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12/3 King of the Fonts

Posted by novoscene on December 2, 2008

You can’t escape it if you try-it’s on your computer, the subway, U.S. mailboxes, IRS tax forms, and on countless corporate logos from Target to Fendi. Helvetica is the king of fonts. Filmmaker Gary Hustwit explores the worlds of design, advertising, psychology, and communication and encourages us to take a second look at the thousands of words we see every day. Following the film, Senior Curator of Art René de Guzman moderates a panel with Lonny Israel from Skidmore, Owings & Merrill; Minette Mangahas, co-creator of the CalliGRAFFitti project; and font fan Christopher Richard, curator of aquatic biology at the museum. The screening is a part of The ITVS Community Cinema Series.

Helvetica
Free
6pm
Oakland Museum of California
1000 Oak @10th Street
Oakland, CA 94607
510/238-2200
www.museumca.org

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